A Rider's Style

Name: A Rider's Style
Uploaded: 2026-07-11T21:02:04Z
Duration: 3 min 20 s
Channel: Curtis Halladay
Description: A portrait of cycling, identity and the quiet rituals of life on the bike. Centred on one of Le Club's ambassadors, the film moves past performance and product to the motivations and emotional connection that define a life on the bike. Shot over two days with a small, focused crew, it balances visual restraint with intimate storytelling, and speaks to anyone drawn to movement and craft.

A portrait of cycling, identity and the quiet rituals of life on the bike.

Client: Le Club and Universal Colours
Runtime: 3:20
Production: Two days, small crew

Centred on one of Le Club's ambassadors, the film moves past performance and product to the motivations and emotional connection that define a life on the bike.

Shot over two days with a small, focused crew, it balances visual restraint with intimate storytelling, and speaks to anyone drawn to movement and craft.

Result Le Club's most-viewed Instagram reel at the time, featured on both brands' homepages, and screened publicly in Montreal.

From the client

“Their professionalism and work ethic before the shoot gave us confidence that the project would turn out the way we imagined it. It also massively accelerated the post-production process, since very little back and forth was needed to deliver the final product. Our moodboards and initial directions were well understood and elevated even further. The pacing, editing, and sound design were all very much on point. Working with Curtis was a real pleasure.”

Alex Godbout-SimardCo-founder and Creative Director, Le Club